Facebook has not been around for a really long time and yet it has become a vital part of modern society, this social media platform is used throughout the world by people for not only connecting with one another, but also for carrying out E-business. Facebook has done a lot of work on helping E-businesses establish themselves and reach out to their customers, nowadays many businesses pay Facebook to promote them and display their ads on the website. Facebook advertising is quite effective since it has a really wide reach, but is it good enough to be considered over SEO?
While Facebook advertising can certainly help you increase sales and customer awareness, it also requires you to make monetary investments, whereas SEO requires next to zero investments for generating organic traffic. If one carries out SEO effectively, they can make themselves much more visible on the internet with minimal cost, if you have been thinking of marketing your online gig or business in some way and are confused between Facebook ads or search engine optimization, then here is what you should do.
If you are planning to advertise a startup or have no money to invest into marketing yourself, then you should start out by learning how to optimize your content for increased search engine relevance. The once your SEO has helped you in generating revenue, you can invest some of your profits into Facebook advertising, start by doing a little and noting the effectiveness of those ads. A viable inline business model should never overlook SEO since this can be a very powerful online marketing tool, as for Facebook ads, first develop an effective strategy and then implement it in a way that ensures that the expense of advertising is covered up by the revenue generated from its effects.